What is Personal Branding?
& Are YOU actually doing this correctly?
Let’s explore 7 ways You Can Build A Personal Brand
Personal Branding is the practice of people marketing themselves and their careers as brands.
1. Start thinking of yourself as a brand
- What do you wish for people to associate with you when they think of your name?
- Is there a certain subject matter in which you want to be perceived as an expert?
- Do you want general qualities linked to your brand?
Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn’t mean you can’t be human. On the contrary, as Michael Simmons writes,authenticity is key in the digital age. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
2. Audit your online presence
You can’t mold perception without first understanding the current status. In other words, Google GOOGL +0.74% yourself and setup alerts for your name on a regular basis. Have a fairly common name? Consider using your middle initial or middle name to differentiate. Cultivating a strong personal brand is just as much about being responsive to what is being said as it is about creating intellectual property.
3. Secure a personal website
Having a personal website for yourself is one of the best ways to rank for your name on the search engines. It doesn’t need to be Perfect. It can have links to your social platforms, and a brief bio. You can always expand on the website with time.
4. Find ways to produce value
Find ways to add value to your audience by creating or curating content that’s in line with your brand. Don’t just post quotes, give your take aways form what you learned “LIT”
5. Be purposeful in what you share
Every tweet you send, every status update you make, every picture you share, contributes to your personal brand. It is an amalgamation of multiple daily actions. Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand.
6. Associate with other strong brands
Your personal brand is strengthened or weakened by your connection to other brands. Find and leverage strong brands which can elevate your own personal brand. Start with the three C’s: company, college, colleagues. Which school did you attend? Are there groups you can join? An alumni newsletter you can contribute to? What hidden opportunities are available within your company which you have yet to tap? Consider submitting a guest post to the company blog or look at other digital assets you can connect to your brand.
A strong personal brand is dependent on a strong narrative. In other words, what’s your story? Take a second to think of celebrities you know who have a strong personal brand.
Examples are as follow:
Mark Cuban. Oprah Winfrey . Richard Branson. They are all have a very clear story and a consistent brand. If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be unified theme.
Want a great book recommendation in “defining your story”, then read
Reinventing You by Dorie Clark.